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The Water Cooler
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Would you accept a position knowing the company has a bad reputation?

We say yay to that!

By Maureen Latta
Monday, July 15, 2013
"I’m an employee here. I’ve been working here for a long time, and I don’t feel that this is right," says the young man who posted a YouTube video that blew the whistle on a Florida restaurant.

The video, which ended up on the television news, is not just about stomach-churning visuals of hamburger patties and green bean casseroles attracting flies next to the dumpster, it’s also about a young man who found himself in the unenviable position of working for a disreputable company.

Steering clear of a company with a bad reputation is the surest way to avoid being required to go along with unethical practices. Working for one of these "bad apples" is likely to be stressful. Nobody wants to see their leader in handcuffs on the morning news, a sight that employees of the City of Montreal had to witness this summer.

Ethical failures are only one factor that can impact a business’s reputation and spell gloom for employees. The Annual Harris Interactive U.S. Reputation Quotient Survey rates the 60 most visible companies in the United States based on six factors: financial performance; products and services; workplace environment; vision and leadership; social responsibility; and emotional appeal. Problems in any one of these areas can give a company a poor reputation.

Whether the employer is a local restaurant or a mining company operating overseas, a bad rep means hardship for hapless employees.

Here are some basic steps you can take to assess the reputation of a company:

Companies that hold themselves to high standards are more likely to be desirable places to work. Speaking to business owners in a recent Canadian Business blog, Richard Branson, founder of the Virgin Group of Companies, commented, "If you develop a company culture based on mutual understanding and respect, your employees are more likely to enjoy their jobs and become ambassadors for your brand and reputation."

We say yay to that!

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Visitor Comments

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Jimi Imij - 2013-07-16
I would consider any opportunity at this time. Jobs are scarce and as long as I can get a paycheck I will be happy.
Does Career Link and places like it avoid companies with bad reputations?